PRODUCT + UX CONTENT STRATEGY
I helped integrate content strategy into the MyMatrixx and VectorRx product-development lifecycle, contributing to workflow design, research, testing, terminology, personalization, governance, and prototype refinement.
MyMatrixx / VectorRx | The Cigna Group / Evernorth
Product strategy, testing, governance, prototype review, and workflow initiatives.
Content embedded inside the development lifecycle.
Login, registration, authorization, personalization, and manager experiences.
UX, research, product, development, and content.
01 / THE CHALLENGE
In complex digital products, language influences far more than the words on the screen. Terminology affects workflow clarity. Labels influence navigation. Error messages affect recovery. Content structure shapes how consistently experiences can be built and maintained.
02 / MY ROLE
I worked across product, UX, research, and content workstreams to identify where language, structure, terminology, and governance could improve the experience. My role included reviewing workflows and prototypes, contributing to testing readiness, shaping terminology and glossary approaches, supporting personalization decisions, and establishing reusable content practices.
WORKFLOW DESIGN · PROTOTYPE REVIEW · USER-TESTING READINESS · TERMINOLOGY GOVERNANCE · PERSONALIZATION · STRUCTURED CONTENT · CONTENT STANDARDS
03 / THE PRODUCT LOOP
RESEARCH
→ CONTENT
→ UX
→ PROTOTYPE
→ TEST
→ REFINE
→ BUILD ↺
Instead of waiting until final screens were ready for copy, content strategy became an input into how workflows, terminology, and experiences were designed and tested.
04 / WHERE CONTENT SHAPED THE PRODUCT
LOGIN + REGISTRATION
Clarifying entry points, labels, expectations, and terminology around getting into the experience.
AUTHORIZATION WORKFLOWS
Supporting content decisions within complex workflow and task structures.
PERSONALIZATION
Helping consider how language and content adapt to different user contexts.
MANAGER EXPERIENCES
Contributing to content and workflow decisions for management-oriented experiences.
TERMINOLOGY
Creating greater consistency through glossary and terminology governance.
CLIENT TESTING
Supporting scenarios, prototype reviews, and research-informed refinements.
05 / TERMINOLOGY + GOVERNANCE
Consistency starts with agreeing on what things mean.
In healthcare products, terminology can quickly become inconsistent across teams, interfaces, workflows, and documentation. I helped establish approaches that aligned content, UX, research, product, and development around shared terminology and experience standards.
Representative framework. Proprietary information removed.
Preferred label
What it means
Approved context
Conflicting or legacy language
Responsible team
06 / TEST EARLIER
Content gets more expensive when it arrives late.
I supported user-testing readiness, prototype refinement, and research-informed decision-making before development choices were finalized.
LATE CONTENT
Design → Build → Add Copy → Discover Problems → Rework
INTEGRATED CONTENT
Research → Content + UX → Prototype → Test → Refine → Build
Bringing content into the process earlier makes terminology, structure, and comprehension part of the design conversation and not a late-stage correction.
07 / WHAT CHANGED
Content became part of how the product gets made.
CONTENT MOVED UPSTREAM
Content strategy became part of product design, research, testing, and workflow decisions rather than production at the end.
TERMINOLOGY BECAME GOVERNED
Shared terminology and glossary practices created a stronger foundation for consistency.
PATTERNS BECAME REUSABLE
Structured approaches supported greater consistency across workflows and journeys.
CONTENT BECAME A PRODUCT DISCIPLINE
Content strategy operated as an integrated partner to UX and product workstreams.
Content leaders create more value when they enter the conversation early while research, workflows, terminology, and product decisions can still be shaped.
NEXT CASE STUDY
AI-Assisted Content Operations →