Career Overview

Résumé

Content strategy and editorial leader with 20+ years of experience spanning healthcare, digital transformation, product content, editorial craft, and emerging technology. I combine hands-on editorial judgment with the systems thinking and people leadership required to make excellent content possible at scale.

Portland, OR

Selected Impact

20+ YEARS

20+

Writing, editing, content strategy, and editorial leadership

Years across writing, editing, strategy, and leadership

8 PEOPLE

8

Mentored over 10 years through editorial coaching, strategic guidance, and career development

Content professionals mentored over 10 years

8 / 8

8 / 8

Advanced into larger roles, took on greater responsibility, or significantly strengthened their capabilities

Advanced into larger roles or stronger capabilities

4 ENTERPRISE ECOSYSTEMS

4

Content strategy across complex healthcare platforms and experiences

Enterprise healthcare ecosystems

Career

The Cigna Group / Evernorth

Senior Digital Content Strategist

Content strategy leadership across complex healthcare and digital experiences, spanning enterprise transformation, product content, information architecture, governance, editorial quality, and AI-assisted content operations.

Content Strategy · Editorial Leadership · Governance · IA · Product · AI · Mentorship

Scarlet Letters

Co-founder · Writer · Editor

Co-founded a two-person editorial practice and spent two decades writing and editing across entertainment, healthcare, technology, travel, beauty, and consumer brands.

Writing · Editing · Brand Voice · Scripts · Campaigns · Storytelling

How I Work

Strategist

Set direction, create content systems, establish governance, and connect content decisions to user and business needs.

Editor

Stay close to the words, raise the quality bar, and make difficult subjects clear, useful, and human.

Leader

Develop people, align cross-functional teams, give direct feedback, and build the conditions for excellent work.

Selected Expertise

Content Strategy

Editorial Strategy

Content Operations

Information Architecture

Content Governance

Product Content

Healthcare Content

Brand Voice

Writing + Editing

Cross-functional Leadership

Talent Development

AI-Assisted Content Operations

The full story, on one page.

Alexia Wellons

Content Strategy Leader

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