Content Operations

Building the System Behind Better Content

Editorial Governance

The Challenge

The problem wasn’t just too much content. It was a system problem.

My Role

The Shift

Then

Page-level execution

Individual pages, assets, migrations, and requests solved one at a time.

Now

System-level influence

Strategy, architecture, governance, operating practices, and organizational capability that make better decisions repeatable.

The Transformation

From content sprawl to a more scalable content system.

What I Changed

Influencing Without Authority

Aligned editors, stakeholders, and operational partners around a shared system.

Building Capability

Impact

What I Learned

The Bigger Picture

Alexia Wellons

Content Strategy Leader

© 2026 Alexia Wellons. All rights reserved.