WRITER · EDITOR · STORYTELLER · CREATIVE LEADER
I’m a writer, editor, strategist, and creative leader with 20+ years of experience across healthcare, entertainment, technology, travel, and some of the world’s best-known brands.
SELECTED WORK
HEALTHCARE + COMPLEXITY
Storytelling gets more complicated when peoples' lives are at stake.
HEALTHCARE · CONSUMER EXPERIENCE · CONTENT STRATEGY
EnGuide Pharmacy
Making a new kind of pharmacy easier to understand.
ENTERPRISE CONTENT STRATEGY · PROVIDER EXPERIENCE · GOVERNANCE
Making Complex Healthcare Content Work
A provider-content transformation that moved from page-level execution to scalable, governed, and user-centered content operations across complex enterprise platforms.
Four enterprise platforms aligned
Hundreds of provider-facing assets assessed
Governance, terminology, and reusable models established
FROM FRAGMENTED TO GOVERNED
INVENTORY
INFORMATION ARCHITECTURE
GOVERNANCE
Clearer systems make better content decisions possible.
LEADERSHIP
I lead from the work.
I’m a player-coach: I set direction, develop people, give direct editorial feedback, and still get close enough to the work to know whether it’s good.
Eight writers and content strategists mentored. Eight moved into bigger roles, took on greater responsibility, or became significantly stronger writers.
8
people mentored
10
years developing talent
8
stories of meaningful growth
How I lead
Learn the audience. Find the idea. Make every word earn its place.
ABOUT
Always a writer.
Writing is where all of this started. It’s still how I think about audiences, ideas, clarity, voice, and what makes someone care.
About me