WRITER · EDITOR · STORYTELLER · CREATIVE LEADER
I’m a writer, editor, strategist, and creative leader with 20+ years of experience across healthcare, entertainment, technology, travel, and some of the world’s best-known brands.
CHAPTER ONE · LEARNING WHAT MAKES PEOPLE CARE
After 20+ years in content, I've learned that the job isn't to make more things. It's to decide what matters, create clarity around it, and help organizations act consistently.
MAKE IT PRECISE
Start with the audience. Find the real problem. Decide what deserves attention.
MAKE IT CLEAR
Turn complexity into something people can understand, navigate, and use.
MAKE IT CONSISTENT
Build the systems, standards, and shared language that help organizations show up consistently at scale.
MAKE IT MEAN SOMETHING
Find the human truth that makes people care, remember, trust, or act.
SELECTED WORK
CHAPTER TWO · WHEN THE STAKES GOT HIGHER
Storytelling gets more complicated when peoples' lives are at stake.
HEALTHCARE · CONSUMER EXPERIENCE · CONTENT STRATEGY
EnGuide Pharmacy
Making a new kind of pharmacy easier to understand.
FROM FRAGMENTED TO GOVERNED
INVENTORY
INFORMATION ARCHITECTURE
GOVERNANCE
Clearer systems make better content decisions possible.
ENTERPRISE CONTENT STRATEGY · PROVIDER EXPERIENCE · GOVERNANCE
Making Complex Healthcare Content Work
A provider-content transformation that moved from page-level execution to scalable, governed, and user-centered content operations across complex enterprise platforms.
Four enterprise platforms aligned
Hundreds of provider-facing assets assessed
Governance, terminology, and reusable models established
CHAPTER THREE · FROM MAKING THE WORK TO LEADING IT
I lead from the work.
I’m a player-coach: I set direction, develop people, give direct editorial feedback, and still get close enough to the work to know whether it’s good.
Eight writers and content strategists mentored. Eight moved into bigger roles, took on greater responsibility, or became significantly stronger writers.
8
people mentored
10
years developing talent
8
stories of meaningful growth
How I lead
Learn the audience.
Find the idea.
Make every word earn its place.
CHAPTER FOUR · WHAT HASN'T CHANGED
Always a writer.
Writing is where all of this started. It’s still how I think about audiences, ideas, clarity, voice, and what makes someone care.
About me